In 2020, the staff and volunteers at Literacy Connects made many quick and creative pivots to continue their inspiring work in a primarily virtual environment. Their 2020-2021 Impact Report, a testament to all this hard work, was a way for the organization to share their outcomes with their community of supporters. Working with the development and marketing teams, I designed the Impact Report to emphasize each of the program’s impressive numbers and statistics. Additionally, and to help personalize these numbers, we included photos and powerful quotes from program participants throughout the report.
Using their colorful and playful brand as a guide, I designed the report and selected photos to help readers appreciate the joy, creativity, and many wonderful people at the root of the organization’s many successes from the year.