The Baltimore CASH Campaign (now the CASH Campaign of Maryland) was in need of a cohesive outreach campaign to connect more individuals and families to their free tax prep and filing services. Working with their executive and media relations teams, I designed a variety of mailers and advertisements, including bus ads, posters, flyers, and postcards.

At the center of this campaign was a custom piggy bank illustration to help quickly convey to prospective clients the money-saving benefits of working with this nonprofit. This illustration, together with a consistent color palette, helped unify the many pieces of this campaign.